Positioning a company or organization is often counter intuitive. For example, most often the organization that most narrowly defines its niche attracts more customers as we desire to do business with people who are experts at a specific discipline.
Attempt to be all things to all people and most people will take a pass as it is not realistic. We all understand that no one can be good at everything.
But it can be a painful process to define that narrow niche position because no one wants to leave a potential business opportunity behind. And admittedly that is a result of narrowing the niche. But it is still a good thing as it will positively impact your bottom line.It all starts with the right process and the guts to narrowly define the niche that makes you world class.
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