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Ralph Heath’s first best selling book, Celebrating Failure: The Power of Taking Risks, Making Mistakes, and Thinking Big, was published by Career Press in 2009. Celebrating Failure is available at Amazon or Barnes & Noble.

About failure and the celebration!
Celebrating Failure is widely credited with helping the business world recognize failure as an essential, necessary, and positive first step in achieving success. During 30 plus years of managing an independent ad agency Heath realized that the more they failed the sooner billings increased and new clients found a path to their door. And when times were calm and quiet it served as the canary in the coal mine and soon the canary was on life support. Linking the positive relationship between failure and success were what inspired the book and what inspired Heath as a leader to keep taking risks, making mistakes and thinking big.


The first time you stand in front of your organization and encourage failure is a challenge you learn to embrace. Later you easily connect the dots and the straight line from failure to success is right there in front of you. Chaos is the road to success. Calm is a warning sign. Embracing your failures and holding them up for the organization to see and continuously improve upon, leads to continuous success.  


Celebrating Failure demonstrates that learning from failure encourages greater freedom to take risks in pursuit of life’s goals. The book’s insightful stories lay bare Ralph’s own failures and reveal his human side as a son, father, athlete, and business leader.

Celebrating Failure is a powerful, life-changing book that includes:

  • Engaging stories of real-life business and personal failure experiences

  • Practical steps to apply failure “lessons” and change your approach to risk-taking and failure

  • Positive ways to embrace failure as a key step in continuous improvement and greater success.   Keep evolving and embracing change or remain risk adverse and be crushed by your competitors that are out there taking risks and learning better ways forward.

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